S34 Gin

Sur 34 Gin was born in Colonia del Sacramento and, in 2024, was named the Best Gin in the World (!). I joined the project from its early days to support its growth with a visual approach tailored specifically for social media.

Based on the existing brand identity, I developed a series of pieces —collages, edited photos, animations— that tell the story behind each bottle: the ingredients, the process, the landscape. All with an aesthetic that blends the sensory with the contemporary, the handcrafted with the elegant.

The goal has always been the same: for each post to convey the brand’s free-spirited nature, its deep connection to place, and its ambition to go far without losing warmth.