05
Peppos
Category
Studio
Year
2023
Country
Uruguay
Peppos wanted a merch line that felt anything but predictable. The concept of random became our north star, guiding a collection of T-shirts, hats, and accessories that thrive on surprise.
Instead of safe, expected graphics, we leaned into bold, offbeat elements that capture the energy and spontaneity of the brand. Shapes, textures, and playful compositions collide in ways that feel fresh yet intentional, creating pieces that Gen Z instantly connects with.
The challenge was finding the sweet spot between randomness and coherence. Each item needed to stand on its own while still belonging to a larger visual universe. By embracing experimentation, we built a system where unpredictability itself becomes the unifying thread.
The merch speaks directly to Gen Z’s appetite for originality. It’s lively, unpredictable, and impossible to ignore, exactly what Peppos set out to be.








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