Baula

Baula is a Costa Rican brand on a mission to strip away the pretense from sustainability. After seven years of making eco-conscious living feel approachable rather than aspirational, they needed a visual identity that could keep pace with their authentic voice: warm, direct, and refreshingly unpreachy.

We dove deep into brand strategy and surfaced with a tagline that captures their essence: Love your planet, love yourself. This simple phrase does the heavy lifting: it connects personal wellness with environmental responsibility without the guilt trip. Baula isn't here to lecture; they're here to make sustainable choices feel natural, desirable, and completely doable.

The visual identity brings this philosophy to life at every touchpoint. Vibrant colors that energize rather than educate. Copy that talks with you, not at you. Playful illustrations that invite rather than intimidate. And packaging design that respects its audience's intelligence while making sustainability feel like the obvious choice.

The result is a brand that makes caring for yourself and your planet feel less like homework and more like self-love in action.