Club Petit

Buenos Aires parents who understand Montessori education know the struggle: finding toys and clothing that truly align with the philosophy, not just products that borrow the name. Quality educational materials exist, but they're scattered across different suppliers or buried in stores that treat them like any other product.

Club Petit bridges this gap with a carefully curated selection of Montessori toys and clothing. The name signals something special, turning shopping into membership in a community that gets it.

I designed a logo that speaks the language immediately. The mark incorporates classic Montessori elements: the curved board, Pikler arch, and wooden rainbow. Parents familiar with these tools recognize the expertise instantly. The brand icon, a simple house, connects to both the "club" concept and childhood's most universal symbol of play and safety.

The visual identity balances modern sans-serif typography for warmth with elegant serif touches that signal premium quality. The nature-derived color palette honors Montessori's emphasis on natural materials, while linear illustrations mirror the honest, concrete way children draw their world.

Every element respects both the child's perspective and the parent's intelligence. Club Petit transforms retail into an educational journey where every purchase feels intentional, and parents know they're choosing tools that truly support how children learn and grow.