Floral Co·

Traditional flower delivery feels stuck in the past. Expensive bouquets that wilt in days, delivered in generic packaging to whoever happens to be home. There had to be a better way to bring joy to someone's doorstep.

Floral Co· flips the script entirely. They take the classic flower bouquet and reverse it, creating a more thoughtful approach to floral gifting. The brand name itself signals a fresh take, the dot after "Co" suggesting there's more to the story than typical flower services.

The challenge was communicating this shift without losing the emotional core of what flowers represent. The brand needed to feel as special as receiving an unexpected gift, but more considered than traditional flower delivery.

I developed a visual identity that balances joy with sophistication. The branding and packaging design ensure that every delivery feels like a curated surprise, something worth photographing and sharing. Each element reinforces the idea that this isn't just another delivery service, it's a new ritual around giving.

Floral Co· proves that innovation doesn't always mean technology. Sometimes it just means taking something everyone assumes is "finished" and asking what if we did this completely differently.