Mercado Arte

around the world. It connects talented local artists with people who want pieces that transform a space and tell a story.

The identity needed to strike a balance: approachable for first-time buyers while honoring the value of the artworks themselves. Clean layouts and a contemporary palette create a stage where the art is always the main character. Graphic accents reference connection and exchange, echoing the platform’s role as a meeting point between creator and collector.

The voice of the brand avoids the coldness of e-commerce. Instead it invites curiosity, positioning each purchase as a moment of discovery and each piece as something to live with, not just display.

Mercado Arte presents Uruguayan talent with professionalism and warmth, giving artists a global showcase and giving audiences everywhere access to the unique energy of local creation.