B2B SaaS

Tech companies face a unique challenge in their marketing. They're solving sophisticated problems with powerful tools, but their content often reads like it was written by machines for machines. I've worked with three B2B SaaS companies to bridge this gap, transforming technical complexity into visual stories that actually connect.

For Uruit (now Nearsure), I designed social media content and marketing materials including decks and pitch presentations. The goal wasn't just making things look polished. It was about turning abstract software capabilities into concrete value propositions that resonate with decision-makers who don't have time to decode technical speak.

KNIME presented a different puzzle. They publish valuable data science content, but articles alone don't cut through the noise of LinkedIn feeds. I transform their insights into illustrated posts and infographics that make complex data concepts accessible and shareable. The kind of content that data professionals actually want to engage with, not scroll past.

The through-line across both projects is the same: respecting your audience's intelligence while making your message impossible to miss.