Rosa Sartén

Rosa Sartén is a vegan food brand serving burgers with attitude. It positions itself somewhere between fast food and fun, offering plant-based meals that feel indulgent without compromising on personality. The goal of the branding was to reflect that energy and confidence, while clearly differentiating the brand from corporate chains.

The visual identity embraces boldness at every level. Bright, energetic colors and chunky typography give the brand a confident, approachable voice, while playful illustrations and graphic patterns bring movement and humor to the design. Every piece of packaging, from burger wrappers to delivery bags, becomes part of the brand experience, turning simple meals into moments of joy.

Attention to detail ensures that Rosa Sartén feels authentic, not corporate. Patterns and icons add a sense of fun without clutter, while layouts and materials highlight the quality and care behind each product. The identity supports the brand’s mission of making vegan eating exciting, energetic, and desirable.

Rosa Sartén’s branding transforms plant-based fast food into something more than a meal. It turns it into an experience: playful, bold, and impossible to ignore, inviting people to enjoy vegan burgers without compromise.